ABOUT US | Startup Sarthy

We deeply care about the nascent Startup ecosystem in India. It is the joy of our lives supporting founders in their journey to change the world one idea at a time. We believe India is the new innovation hub of the world with so much talent and opportunity available to solve Glocal problems.

Our Core Values

Best interest of startups

Transparent communication

Ethical Dealings

Long term relationship

Our Process

At Sarthy, we are passionate about supporting founders to get the right investment to fulfill their vision. We have 50+ years of corporate strategy experience with 20+ years of startup business strategy and investment experience. Because of this, we are in a unique position to guide startups. We have also built strong relationships with VCs, Family offices, Angel NWs, and other investors.

Deliberated Strategy Approach

We believe Startup failure happens due to poor choices. Poor choices at one stage manifest as problems at later stages. Smaller errors at earlier stages can have a far-reaching impact later. That is why it is crucial to focus on controlling the trajectory right from the start. We work stage by stage with startups:

Stage 1: Value Proposition

Stage 2: Business Plan and Business Model

Stage 3: Investor Pitch and Financial Model

It is necessary to build the foundation in one stage and then move on to the next stage without prematurely rushing the same.

Design Thinking Based Experiments

In a fast changing VUCA world, there are a lot of unknown problems which need to be studied and unknown solutions which need to be prototyped with an Experimental Discovery-based game plan.

We’ve built a unique Design thinking based methodology to jointly build this game plan.

Team

Girish Batra

Priyanshu Kedia

Rajesh Badgeri

Advisors

Chetan Mathur

Vinay Kumar

Amar Nath

Rajesh Gupta

Saroj Patro

Manjula Dharmanlingam

Sumit Singh

Success Stories (updated till February 2025)

Completed

Structured fund-raise of ₹70 crore (appx $9M) for a fintech company (funds received)
Successfully exited an app-based travel startup
Acquisition of an Edtech Upskilling startup with another pre-unicorn Edtech startup
Fundraise of $1.2M for a Casual Job platform
Successful fundraise for a Fast fashion D2C startup with a GMV of ₹25 crore+
Fundraise of $0.5M for a neo-Fintech player
Fundraise of $1M for an Test-Prep Edtech startup
Fundraise of $0.5M for a Middle India targeting Edtech company
Fundraise of $0.5M for a Deeptech startup founded by IITians
Fundraise of $0.5M for a HRtech startup
Fundraise of $0.5M for an AI-powered Waste Management service for a cleaner planet
Fundraise of $0.5M for a Nanotechnology Healthcare startup

Ongoing

$5M funding for world's first AI Software Engineer
$1M co-investment in a Texas based NextGen 3D Printing technology startup
$1M funding for a FDA approved medical scopy device with 100x cost advantage
Series A US fundraise of $2.5M for completing clinical trial of a revolutionary cancer drug
US fundraise of $1.5M for a Concentrated Solar Power Startup with global patents
$2.5M funding for a Kerala based Leading Vernacular educator in Finance & Accounting